TrueMarginprofit ledger Connect your store
01 / Storefront, ads, and books reconciled nightly

Your dashboard says $184,200. You kept $23,940.

TrueMargin merges your storefront, ad accounts, and ledger into one profit view that assigns every fee, refund, and click to the SKU that caused it.

Connect your store See a sample month

14-day trial, read-only access, no card. Setup takes about 6 minutes.

GROSS TRUE NET
The two sides are the same month. One is what the storefront reports, the other is what reached the bank.

Profit and loss: true net

Jun 24 – Jul 23, 2026 · Northbeam Supply Co. · 148 active SKUs
storefront ads · 3 accounts accounting synced 4 min ago
Gross revenue
$184,200
+11.4% vs prior 30d
Total costs
$160,260
+15.0% vs prior 30d
True net profit
$23,940
−8.1% vs prior 30d
True margin
13.0%
blended, after ad allocation

Where the revenue went

Every bar reconciles to a source system. Ad spend is allocated per SKU by click-attributed revenue, not averaged across the catalog.

revenue in, outlined cost out, hatched, shown with a minus sign true net kept, ink filled

Pausing ads on 2 SKUs adds ~$2,100 a month

Trailhead Bottle 32oz and Cedar Trail Beanie both sell at a loss once their allocated ad spend is counted. Organic demand already covers 71% of their current volume.

Review the 2 SKUs

Margin by SKU

Contribution margin after COGS, allocated ad spend, payment fees, shipping, and returns. Sorted by true profit.

Per-SKU true margin for Jun 24 to Jul 23, 2026
SKU Units Revenue Ad spend True profit True margin Status
6 of 148 SKUs shown · ranked by true profit contribution · ad spend allocated by click-attributed revenue, 7-day window · last reconciliation Jul 23, 2026 at 6:12 AM
$4,180

Median monthly profit recovered in the first 60 days, across 312 connected stores.

6 min

Median setup time. Read-only keys, 14 storefront and ad platforms supported.

1 in 5

SKUs sell at a loss once ad spend is allocated honestly. Most founders find three or more.

Find out what your best month actually paid you.

Next step Connect your store Read-only. Disconnect any source in one click.